The cultural and tourism promotion of Wudang Mountain has been launched on Xi 'an Metro for three-dimensional marketing, aiming to deeply cultivate the northwest market
2026-05-26 11:56:44

Qin Chu Feng Xun (Shiyan Media Reporter Lyu Wei, Correspondent Li Xiwen) "The 'Blessed Land of Taiji Wudang' reminds you that the Innovation Port Station has arrived!" It takes only one hour by high-speed rail to reach Wudang. Please be reminded that your next stop is the Big Wild Goose Pagoda Station. On May 25th, Xiao Li, a girl from Shiyan who is studying at a university in Xi 'an, was surprised to find that on Xi 'an Metro Lines 4 and 5, there were voice announcements about Wudang Culture and Tourism.
It is understood that Xi 'an Metro Lines 4 and 5 run through the core area of the city, connecting popular business districts, scenic spots and transportation hubs such as Xi 'an North Railway Station, Big Wild Goose Pagoda and Daming Palace. They have a dense passenger flow and a wide coverage. Starting from May 20th, Wudang Mountain has been leveraging the high-frequency voice announcements of Xi 'an Metro to precisely reach the tens of millions of passengers in Xi 'an and promote the cultural and tourism brand image of Wudang.
As a core tourism distribution center and an important source of tourists in the northwest region, Xi 'an is a key window for Wudang Mountain to expand its cultural and tourism market in the northwest region. Seizing the opportunity of the opening of the Xi-Shi high-speed Railway, Wudang Mountain has made early plans to carry out three-dimensional marketing. In addition to the subway voice announcements, bus advertisements with the theme of "Wudang of the World, Tai Chi of Humanity" have also appeared on the streets of Xi 'an. Large-screen advertisements will also be displayed at Xi 'an East Railway Station. At the same time, relying on mainstream media in Shaanxi such as Shaanxi Satellite TV and Xi 'an Newspaper Media Group, comprehensive promotion of Wudang Mountain's text, images, videos and other content will be carried out to achieve multi-channel and full coverage brand promotion.
Wudang Mountain will continue to optimize product supply and enhance service quality, transforming the "traffic flow" of transit into the "retention volume" of in-depth consumption, and converting the transportation advantage into the advantages of attracting traffic, industry and development, to assist Shiyan in accelerating the construction of a world-renowned cultural and tourism destination.
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